Today's consumers have grown accustomed to traditional brands, leading to a market saturated with
similar products and designs. This realization has driven us to create a brand that stands out—a
brand that strikes a balance between tradition and innovation.
Our goal is to craft unique and contemporary timepieces that blend traditional craftsmanship
with cutting-edge technology, catering to the modern consumer's desire for individuality and
quality. By breaking away from conventional boundaries, we aim to explore new design concepts
and styles, offering something truly distinctive.
Most wristwatches are round and flat, but that may not be what we envision. Abandoning the
traditional round case and movement design means fitting all mechanical components into a
narrower, more three-dimensional structure—a monumental challenge in design.
But imagine this: if the mechanical watch on your wrist isn’t just a timepiece but a
precise
micro-mechanical marvel, a miniature city of intricate mechanisms, how would that feel? We
are
ready to take on that challenge.
Challenge design
Explore design possibilities
We are fortunate to have received support from many top industry talents during the early stages of our
brand's creation, especially the dedicated design team at Concepto Watch Factory. Their expertise has
helped bring our boundless imagination to life.
In the future, we warmly welcome more artists, watchmakers, and designers to join us in collaboration.